Evaluation: What have you learned from your audience feedback?

In February, we asked a member of our target audience to watch our most recent edit of our music video. Here is the feed back we received from eight-teen year old Imogen.  



Like the branding of Taylor, one of the main aspects we wanted to focus on is the repeatability of our artist. We designed our first question around this and asked Imogen if how relatable she felt our character was. As our feedback was positive we knew we were on the right track in achieving what we set out to.


I also uploaded the same version of our video to facebook, where we recived more detailed feedback from a much wider audience. Here is a link to the feedback we received in December  From this, we would decide and plan what footage we needed to add or change to create a more successful final outcome. We re-filmed using media equipment such as a greenscreen which although didn't  have the desired outcome, I was able to gain a new skill which I would not have without the aid of audience feedback.