Poster Edges

I was looking at different ways in which I could 'cartoonise' the main image for our digipak. my partner and I decided that the second out come works more successfully in its attempt to resemble a sketch.

Official Lyric Video For Our Song.

We plan to take inspiration from the official lyric video for our album art work. My partner and I think that as we are looking at slightly re-branding our artiest/song to address a more British and contemporary audience, similar to what Taylor herself seems to be doing. To achieve this, I suggested that we take inspiration from the official lyric video which was released prior to the labels release of the video. I think that the sketch book / flip book style of the video makes it very different and resembles a dairy and this will give the digipak a more personal. 

Album Cover Analysis

First Shoot

Timeline

Textual Analysis

Textual an from Parys Gardener

By Parys Gardener

Storyboard

Storyboard by Parys and Jade

Checklist and Ideas for Digi-Pak

Jade Delaney JCA Media Studies A2: Ideas and Intial Plans for CD Cover

Location/ Test Shoot

Possible Classroom Location.

Shot / Angle 1

We think that a classroom setting would establish our school location best. We also think that this particular set up will allow our artist to interact with the background performer during our narrative shots. 

Shot / Angle 2

Location Shoot

Story Board Planning.

Second Photoshoot for Our Digipak

Second Photoshoot for Digipak

Recording Company - Big Machine Reconds

Taylor Swift belongs to the Big Machine recording company. They sponsor a variety of country artists and help them to brand themselves as an artiest and address their target audience. 

The company help new artiest to find there target audience and help them to work out ways in which it would be best to target their audience  this would include advise on advertising and publicity decisions.  

The company launched in 2005 by former DreamWorks Records executive Scott Borchetta.  Big Machine is based in Nashville, Tennessee, and is distributed by Universal Music Group. The label has six Grammy Awards, awarded to Taylor Swift.

Frist Photo Shoot

 Here are snaps from our first shoot for our Digipak, it shows how we experimented with lighting and shot types.

Advert Analysis

 by Parys Gardener

Encoding and Decoding

Stuart Hall (cultural theorist)

Encoding and Decoding

-Dominant ('hegemonic') reading theory:

When the targeted audience completely agrees with the view that the director is trying to convey.

- Negotiated reading theory: 

This is the idea what the targeted audience only partly agrees with the directors views. The theory that the targeted audience is in two minds and only partly agrees/disagrees with the directors ideas.

- Oppositional ('counter-hegemonic') reading theory:

this is when the targeted audience completely disagrees with the ideas which the director was trying to convey and are left with the opposite feeling. This is the worst possible outcome. 

Fashion and Music.

This is the advert for the latest women's range at high street store H&M. The advert features singer Lana Del Ray who they have chosen as she is trying to appeal to the same target audience as H&M and vise versa which helps to show the strong link between fashion and music and the effects it can have on the consumer. 

Researching the Lyrics.

Taylor Swift – We Are Never Ever Getting Back Together Lyrics