Taylor Swift belongs to the Big Machine recording company. They sponsor a variety of country artists and help them to brand themselves as an artiest and address their target audience.
The company help new artiest to find there target audience and help them to work out ways in which it would be best to target their audience this would include advise on advertising and publicity decisions.
The company launched in 2005 by former DreamWorks Records executive Scott Borchetta. Big Machine is based in Nashville, Tennessee, and is distributed by Universal Music Group. The label has six Grammy Awards, awarded to Taylor Swift.
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